Page 22 - Pure Life 11

Modern Media and Changing the Functions of Family /21

Thus interaction, emotional bond and family solidarity
are variables that altogether have a positive and significant
correlation and facilitate each other.

- Harmful Agents in the Formation of Emotional
Bonds Within a Family
There are some factors that are detrimental to the
emotional bonds of family and endanger the family
solidarity. One such factor is individualism. Individualism
creates a division or cleavage between family members.
In today’s fast pace of technology, there are various
devices that consume individual person’s attention and stop
them from interacting with other members of the society.
Mass media are one of such devices. However, this does
not negate the benefits of technological tools in our daily
lives. But uncivilized and uncultured use of technological
tools has created a condition whereby their use is only
geared toward promoting and enhancing individualism.
In other words, if the process of culturization of media
tools is operationalized to its full extent, the disadvantages
will decrease sharply and its true function will take its
proper place within society and family. However, some
scholars hold that since electronic tools are constantly
changing in nature, they cannot provide calmness for the
users. In fact these scholars argue that electronic tools are
detrimental to family calmness. Still some others say that
these views are radical and one-sided.
The function of mass media especially auditory media,
which is not interactive, , has gradually replaced inter-
personal and face-to-face relationships in family and
society, media caused that individual atmosphere instead
of collective and emotional atmosphere be dominant and
prevailing within the families.