Page 45 - Pure Life 11

(

/
44 PURE LIFE, Vol.11.No.4, December. 2017 (Rabīʿ Al-Thānī 1439. Azar 1396)
Each interaction between the individual and the
internet-related devices is an additional opportunity to
measure and understand the individual’s behavior.
“Big Data’s ascendancy represents three shifts in the
way we analyze information that transform how we
understand and organize society”.
1
It’s called Big Data relative to the huge size, the
universality of types, in addition to the constant change of
the data. Indeed we can imagine billions of tremendous
available content through the Internet.
Such as Open Data sources, for those data that are
amenable to scraping, like social network data, in which
different programming tools can extract. But there are
private data that are concerned to specific sides, like owners
of websites, phone applications, web hosting, etc. or any
2
entity that have developed sensors technology to collect
data in all its forms; audio, visual, written or otherwise.
And for the importance of differentiating between Big
Data and traditional database terms, we identify the
content of database as records or inputs, while Big Data
may include e-mails, audio files, videos, online clicks,
tweets, transactions, sensor readings, etc.
The database helps us to understand and analyze a past
situation, while Big Data contributes to predict the future.
Actually, we can say that Big Data is everywhere. But
there is no sense in compiling data without turning it into
meaningful indicators, because data is a fancy word
without scientific analysis.

1. Mayer-Schönberger and Cukier, 2013, p. 12.
2. A sensor is a device that detects and responds to some type of
input from the physical environment. The specific input could be
light, heat, motion, moisture, pressure, or any one of a great number
of other environmental phenomena.