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Knowledge Gap Theory… K. Ahmadi Bighash and M. Qamarzadeh / (99
distributions, about which educational differences on
some are more media use.
knowledgeable than The simultaneous impact
others. In a particular of education and motivation:
distribution, there are in order to influence and
many possibilities for practice on knowledge.
creating and filling gaps, (Ibid: 389)
and the media can fill Theorists of this theory
gaps and create others. believe that the increase of
(McQuail, 2006: 390) knowledge and information
in society is not done
Different Models of
Knowledge Gap Theory uniformly by members of
society. That is, a group of
Then, with the expansion of people who are above the
views on this theory, a total economic classes have better
of three types of models ability and conditions to
have been proposed to acquire knowledge and information.
explain the theory of the So the people of the society
gap of consciousness: are divided into two groups:
Education: Education has • The first group, whose
a strong correlation with members are educated
the use of media, which is people in the community,
an active, enthusiastic, information- they have a lot of
oriented approach. knowledge and information
Motivation: In such a way and can comment on
that these individual factors anything.
moderate and partially
compensate for the effect of
