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Knowledge Gap Theory… K. Ahmadi Bighash and M. Qamarzadeh / (97
sections of the population Therefore, the gap in the
with a higher socioeconomic level of awareness between
status tend to obtain different groups of people,
information faster than more than what is reduced
sections with a lower base. by the media, increases the
gaps between their awareness.
Hence, the gap in awareness
between the two is widening Also, the application of
rather than narrowing. the knowledge gap theory
The theory of the gap of in interactive media such as
consciousness is based on the Internet means that
the idea that the media people with higher education
increase the information distance use these mass media such
between different classes of as the Internet for purposes
people day by day. Because
the way they communicate of more awareness and
with the media is different services; People with less
and how they have access education, on the other hand,
to the media and how they use it significantly for entertainment.
use information is also one
of the factors in this gap. As Fundamentals of Gap
information flows through the Theory of Knowledge
mass media in a society, the Some of the most important
part of the people who have foundations of the gap
better economic conditions get
more and faster access than knowledge theory are:
the part of the people who 1. Compatibility of the
have the most poor living nature of the mass media
conditions. system with people who
are in a higher economic
and social base.
