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96 International Multi. J. of PURE LIFE. 8 (28): 95-104, Autumn 2021
Introduction The Concept of Knowledge
Gap theory proves that new Gap Theory (KGT)
information spread by the As the decline of mass
media in a social system media information into the
leads to information imbalance
and equality among people. social system increases,
Especially when not all groups sections of the population
of people are exposed to with a higher socioeconomic
information through mass media. status acquire this information
Awareness gaps do not always faster than sections with a
occur. lower base; As the difference
Analyzes performed by or gap in awareness between
researchers show that at
certain times, these distances these sections increases. This
do not necessarily increase, phenomenon is called the
but on the other hand, the knowledge gap hypothesis.
planning of some events (Surin and Tancard, 2007: 363)
through discussions, conversations, Knowledge gap theory is
lectures, direct communication, one of the theories in the
reduces The distances and field of communication and
the closer of the people, as
well as the level of media. This hypothesis was
information of the groups first developed by Tickenor,
become equal and the gap Donho, and first in 1970.
of awareness is reduced. Their main hypothesis was
This study seeks to that:
examine the effects of the As the dissemination
gap in consciousness by
explaining the theory of the of information by the
gap of consciousness and mass media in a
its principles. social system increases,
