Page 102 - Pure Life 28
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Knowledge Gap Theory… K. Ahmadi Bighash and M. Qamarzadeh / (101
information will also increase. despite having degrees and
This issue was first raised in having a better economic
a theory called “consciousness situation, benefit from and
gap”. (Mohseni, 2000, 57). are affected by the messages
This theory holds that as of the mass media compared
the dissemination of information to other social classes, like
in society by the mass other social groups.
media, sectors with higher (Mehdizadeh, 2010: 23)
socioeconomic status acquire In this regard, the
this information faster than position of media influence
sectors with lower socioeconomic in creating awareness gap It
status. Thus the awareness is important to note that in
gap between the two sectors information inequality, the
increases rather than decreases; media is not the main element.
Later, by correcting this Of course, the media can
theory, the gaps created due help and accelerate the
to communication also included distribution of information
the attitudes and behaviors among sections of society
of individuals. who did not have access to
Also, this gap is not information before the spread
limited to people with high of the media, but the main
or low socio-economic status, issue in the gap awareness
but important gaps will occur theory is that in the discussion
between new and old generations. of equalizing people in
(Bahramian, 2009: 76) terms of information and
Today, many people can access to it, The key is the
be found in society who, socio-economic status of
