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Social Media … F. Amirfarhangi and A. Ramezani / 39
Perhaps the most important messages to their standards,
challenge in religious and to what extent they should
discussions is the existence of follow the standards of others.
multiple criteria for evaluation. In such cases where the
For example, the standard used by people is weak,
disagreement between the Shiites people must follow their religious
and Sunni people in some of the experts, because evaluation
events in the history of Islam is should not be based on personal
the source of many conflicts. In feelings but on rationality so that
these cases, the conclusion of the people can understand any forces
vote (unity of opinions) is in the adoption of a religious
recommended to reject or accept message, fanaticism and slogans
a component or components of imposed on the content.
the message They should also recognize the
.
Potter suggests to follow-up boundary between acceptability
the criteria of other people in and unacceptability of the
evaluating messages. But a message. Of course, Potter
standard is usually based on an answers that question. In his view,
individual judgment that can be one needs a skeptical attitude that
challenged. the components of a message are
The problem is that different not always accurate and useful.
people use different criteria in This skeptical view is called
judging religions and faiths. If “critical viewing” by Messaris
other people use a weak (Messaris, 1994) or just
standard, what should an “critical” by Silverblatt.
individual do? (Silverblatt, 1995)
The result is clear, the Critical viewing is an
evaluation of that person will evaluation because it challenges
be weak too. the facts and arguments in a
In fact, the question is, how message. Critical analysis can be
much people are free to based on cognitive criteria.
evaluate the value of the Cognitive criteria indicate
content of the religious whether our mind is satisfied
