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80 International Multi. J. of PURE LIFE. 8 (26): 75-89, Spring 2021
(
$ 59.2 billion- was only one Also, Between 1998 and 1980,
percent. On the other hand, the volume of books,
Global trade includes the publications, music productions,
import and export of cultural visual arts, motion pictures,
goods and services worldwide. photography, radio and television,
In its 2005 report, games and sports equipment
UNCTAD estimated the global increased from $ 95,340
market value of industries with million to $ 387,727 million.
high cultural and creative In 1990, for example, Japan,
content at $ 1.3 trillion. the United States, Germany,
The cultural and creative and the United Kingdom
industries play a key role in accounted for 55.4 percent of
the Organization for Economic total global exports of cultural
Co-operation and Development goods. This trend did not
(OECD), of which more than change much during the 1990s,
30 developed countries are although new players emerged,
members, growing at an such as China, which in 1998
annual rate of 5 to 20 percent. became the world's third
(UNCTAD, 2005) largest exporter.
The industry itself has The top five countries
announced its share of world accounted for 53 percent of
GDP at 7 percent and predicts cultural exports. A major
that by 2008, this figure will reason for this situation is the
reach $ 1.7 trillion. use of software power by some
According to UNESCO, by countries in the world to
the end of the twentieth infiltrate other countries,
century, international trade in without using any coercive
cultural goods had quadrupled. leverage and hardware power.
