Page 82 - Pure Life 26
P. 82
Indigenous Cultural Convergence … Kh. Ahmadi Bighash and M. Ghamarzadeh / (81
The Price Waterhouse industries accounted for more
Coopers Institute forecasts $ 1.8 than 7 percent of world GDP.
trillion in global entertainment The market for these
and media spending for 2010, industries is dominated by a
predicting continued growth in few high-income countries.
the sector. The share of developing
The institute considers countries in the export of
digital distribution channels cultural goods, although
and reduction of losses due to increased, has been less than
illegal printing and reproduction, one percent.
and of course the growth and In 2002, the European
prosperity of Asian markets as Union, with 15 member states,
effective factors in this growth. accounted for 51.8 percent of
The volume of global trade exports and 40.6 percent of
in cultural goods has increased global imports of cultural
fivefold over the past two goods; And in 1994, this share
decades; but its share of total was 54.3 percent for exports
world trade has remained very and 43.1 percent for imports.
small and stable. In 1980, this Asia, with a share of 20.6
share was 2.5 percent, which percent, is the second largest
increased to 3.8 percent in 1990. exporter in the world. North
Data collection and analysis America is in third place with
of 120 countries by UNESCO a decrease in its share of
show that between 1994 and exports compared to 1994.
2002, international trade in The share of US imports in
cultural goods increased from 2002 increased compared to
$ 38 billion to $ 60 billion, and the previous year. 30.1 percent
that the creative and cultural in 2002, compared to 26.7
