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Conceptual Metaphors of “Harb” Verses … Z. Mirsepasi et al / (69
Theoretical Foundations Therefore, our conceptual
and Research Background systems are not normally
For the first time in 1980 understandable and they can
Lakoff and Jonson introduced be understood with the help of
conceptual metaphor in linguistic language.
studies. They believe that Conceptual metaphors have
metaphor is not just a stylistic two domains of source and
feature of literary language and target. Lakoff (1993) uses target
is used in everyday life: domain formulation as the
Metaphor is pervasive in source domain. For example, in
everyday life, not just in the conceptual metaphor of
language but in thought “marriage is journey”, “marriage”
and action. (Lakoff and is target domain and “journey”
Jonson, 1980: 4) is source domain. The domains
of marriage and journey are
Therefore, conceptual metaphor very similar; For example, the
is different from literary metaphor similarities between spouses
and thinking and mind have a and companions, life problems
metaphorical nature. and barriers to journey, common
Lakoff and Johnson consider goals of spouses and common
the conceptual system of man travel destinations are among
as hidden in his subconscious the similarities between marriage
mind and “communication is and journey.
based on the same conceptual In conceptual metaphor, a
system that we use in thinking mapping is transferred from
and acting, language is an source domain with a more
important source of evidence objective and experiential concept
for what that system is like”. (Ibid)
